Simplifying the way we buy cars
Free from complexity, the ecosystem learns and adapts, making the experience easy and relevant - across every step of the car buying journey. Simply, Know Me.
Finding
We help match a car to your lifestyle. Features are then explained in clear, human language, while immersive imagery and video brings the digital experience closer to seeing the real car.
Trying and buying
Getting behind the wheel, on your terms. You choose when and where to connect with a dealer.
And with access to live inventory, comparing options becomes easier, selecting the best match based on your priorities.
Owning
The Ultimate relationship with your car. Advanced search algorithms ensure only relevant content is displayed. And if you’re logged into My Mazda, the experience is instantly customised around your ownership data.
Experience Design Principles
All successful movements rely on a set of collective beliefs. Whatever we design needs to live up to these six experience design principles. They are our foundations. The framework for delivery.
We are available when and where it matters to them.
This means any channel, platform or device they choose to use.
We are honest and transparent.
We don’t just say our services matter; we provide proof too and users are the first to know
We develop things that people want to use.
We design for user needs.
We talk about people, not prospects or leads.
We use what we know about them to make their lives easier.
We adapt to their circumstances, situation & what matters to them right now.
We do the hard work for them whenever possible.
We make the complex simple and make it easy to get things done.
We use what we know about them to make their lives easier.
We adapt to their circumstances, situation & what matters to them right now.