Restoring the originators of organic chocolate
In a growing market of new entrants and me-too brands, we designed a beautiful digital experience that repositions Green & Black’s as the true pioneers in organic chocolate.
With so much consumer choice, it was important for G&B’s to shout about their roots and communicate powerful truths about their ingredients, provenance and people. The website takes these stories and brings them to life in a rich, immersive experience supported with premium imagery.
Responding to the insight that many people think G&B’s ‘just make dark chocolate’, we also showcased each bar individually, encouraging customers to explore the range and try new flavours. E-commerce is integrated to easily facilitate impulse purchase – which delivers direct revenue alongside the new brand positioning.
